Categories趋势

提振房市 不能只靠本地买家

2022年09月14日

【预算案,业者希望有这些!】系列5
独家报道:李治宏、王康妮、苏韵鸰

单靠本地人,
难“谷”房市复苏。

百乐园(Paramount Corporation)产业总执行长朱绍彬说,政府需推行亲商政策吸引外资和刺激经济,以推动房地产市场复苏。

“我们不能只依赖本地购屋者,去维持房地产市场的增长。马来西亚我的第二家园(MM2H)计划应放宽门槛及简化程序,可鼓励更多外籍人士来马置产。

降低RPGT税率

“此外,希望政府恢复2010年时的做法,把首5年脱售产业所征收的产业盈利税(RPGT)税率降低至5%,而第6年起脱售则完全豁免产业盈利税,从而刺激二手房屋市场的交易,也让投资者放心投资房产,因为他们可把更多的获利留在手中。

除了修订房屋政策外,我们也希望检讨监管与合规成本,也就是遵守各种政策、指南、程序和标准需额外承担的成本,以确保建筑成本保持在控制范围内。

为了应对建筑材料成本涨价,政府应考虑暂时豁免建筑材料的进口税、固定建材价格或提供补贴,协助缓解房地产发展商所承担成本暴涨的窘况。

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Categories趋势

百乐园 首季多赚1.2倍!

2022年05月31日

虽然首季看俏,
百乐园仍谨慎看待2022年展望。

业务涉及住宅、商业、零售、教育、工业等的“老牌”房地产发展商百乐园(Paramount Corporation),在今年首季取得502.4万令吉的净利,按年飙涨1.2倍。

根据文告,当季营业额上涨10.8%,达1.68亿令吉。

百乐园指出,随着拥屋计划(HOC)活动结束,加上该集团推出较少项目,因此首季销售按年减少15%至1.55亿令吉。

不过,其整体房地产业务在当季获得2070万令吉的收入,按年增加37%,支撑首季标青的业绩表现。

全球利空多 前景挑战

虽然首季业绩出色,且我国也迈入地方流行病阶段,但百乐园依然未掉以轻心,认为全球增长弱于预期、地缘政治冲突、供应链中断、疫情发展和金融市场波动加剧,都对今年的房地产行业带来挑战。

百乐园总执行长周胜忠。

百乐园总执行长周胜忠在今年3月的汇报会上层透露,今年准备推出总值13亿令吉的产业发展计划,比去年增加了48%。同时,为今年设下10亿令吉的销售目标。

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Categories趋势

百乐园冀今年销售破10亿

2022年03月9日

经济活动重启,
发展商也加快脚步了。

百乐园(Paramount Corporation)宣布,将今年销售目标设在10亿令吉,并计划推出总值13亿令吉的发展项目,比去年多了48%。

百乐园总执行长周胜忠

百乐园总执行长周胜忠近期在汇报会上指出,这13亿令吉的项目中,有4.08亿令吉是在现有的发展计划中推出新项目,分别位于吉打双溪大年、槟城,以及雪兰莪雪邦。

另外,该集团计划在雪州的莎阿南、赛城,以及八打灵再也,推出全新的发展计划,发展总值料达8.72亿令吉。

目前,该集团的未入账销售达11亿令吉。

Categories趋势

建造2005间可负担房屋

2021年05月27日

佳搏(NADIBHD)表示,该公司旗下子公司Nadi Cergas私人有限公司(NCSB),获百乐园(PARAMON )颁发2项总值3.85亿令吉的合约意向书(LOI),负责统筹建造2005间可负担房屋。

该公司早前发文告指出,第一项合约,位于雪兰莪肯文宁乌达玛的土地,将负责929间可负担房屋,预计2022年末季动工,并耗时36个月完成。

第二项则位于雪邦的Greenwoods Salak Perdana,将负责1076间可负担房屋,预计在2022年次季动工,耗时48个月完成。

根据协议,NCSB将负责设计、执行和建造所有可负担房屋。

该意向书预计将在今年第三季度前,正式转为合约。

Categories趋势

行情转上,发展商信心哪来?

2021年03月27日

独家报道:李治宏

疫苗“开打”,经济料好转,产业市场最坏时期已过,有望在今年“牛”转乾坤?

国内多家上市产业发展公司早前纷纷为今年的产业销售设定高于去年的销售目标,显示业界普遍看好今年的前景,而除了整体大环境的利好因素,它们的信心建立在哪里?

《南洋商报》为此专访其中3家设定更高销售目标的挂牌发展商,即马星集团(MAHSING,8583,主板产业股)、森那美产业(SIMEPROP,5288,主板产业股)和百乐园(PARAMON ,1724,主板产业股),请这3家公司的掌舵人现身说法。

今年1月,当各家跨国产业顾问公司发布对大马产业市场今年展望的报告时,普遍预计产业市场最快将在今年下半年复苏。

市场买气渐回温,马星集团今年首2个月已录得约2.5亿令吉的销售额。

加速数字化销售

不过,政府随后宣布1月13日起再度于全国大部分州属实施行动管控令(MCO),以抑制当时飙升的疫情时,市场的乐观情绪犹如被泼了一头冷水,更有行家为此预估产业市场的复苏将推迟至明年。

然而,到了2月杪,多家上市发展商公布去年第四季和全年的最新业绩,并宣布今年设定更高的销售目标;加上有分析师认为,许多发展商已适应了疫情下的新常态,并加速通过数字平台销售,MCO 2.0带来的伤害相信远远不如去年的MCO,业界乐观情绪重燃。

梁海金

马星销售数据走势强劲

马星集团创办人兼集团董事经理丹斯里梁海金就表示,目前已有初步迹象显示,产业市场正在走向某种形式的复苏。

他日前接受《南洋商报》书面专访时说:“就马星集团而言,我们去年12月推介新楼盘时就有留意到,产业市场的交投情绪已逐步改善,我们去年全年也成功达成11亿令吉产业销售额的目标。”

他指出,踏入2021年,该集团的销售数据走势强劲,今年首两个月实现了约2.5亿令吉的销售额。

“因此,我们今年订下了16亿令吉的销售目标,其中51%是售价低于50万令吉的产业,而整体而言,高达91%将是来自于售价低于70万令吉的产业。”

他说,随着全国冠病免疫计划的循序渐进,将有更多国人相继接种疫苗,企业将更有信心在消费者支出回升的情况下展开业务,商业信心也将随之逐步改善。

“目前已有初步迹象显示,大马经济正在缓慢复苏。根据财政部长东姑扎夫鲁最近引述马新社的一则报道指出,在行动管控令2.0期间,获准在遵守严格防疫标准作业程序(SOP)下营运的经济领域,占整体经济93%,这协助我国经济每天因管控令而蒙受的经济损失大幅度减少至3亿令吉,远低于去年管控令1.0期间的每天24亿令吉。

“考虑到上述所有因素,再加上我们迄今取得的势头及今年产业市场前景的改善,我们对旗下产业的需求及吸引购屋者的购兴方面抱持审慎乐观态度。我们广泛的产品组合,可以满足不同消费群的需求,我们的产业项目富吸引力的卖点和配套,将为我们提供支持。”

阿兹米尔马力肯

森那美加强据点

森那美产业集团董事经理拿督阿兹米尔马力肯对《南洋商报》说,基于冠病疫情接下来的走势仍未确定,尤其是我国绝大部分州属今年1月中落实MCO 2.0,产业市场的复苏将推迟至明年。

去年销售额20亿

他说,森那美产业视2021年为巩固盘整的一个年头,但该集团将借此进一步加强其于国内产业市场的据点,并确保该集团处于有利位置,以把握这一充满挑战的环境中的复苏机会。

“纵使整体形势仍充满挑战,我们仍对前景信心满满。尽管如此,我们仍把此当着一次契机,进行所有需要做的事,并在经济复苏时顺势而上。”尽管历经艰苦的一年,该集团去年仍录得20亿令吉的销售额,超越14亿令吉的销售目标。

“我们(去年)录得的实际销售额比销售目标高出43%,共售出2,258个单位,主要来自新城镇的有地房产。我们也锁定了8亿令吉的订购额,以及截至今年2月14日的新楼盘当中取得平均88%的吸纳率。”

在2021财年,该公司订下24亿令吉的销售目标,并将推介总值25亿令吉的新项目,这包括有地房产和高楼住宅,以及工业与商用产业。

阿兹米尔补充,尽管市场情绪仍低迷,该集团仍对住宅和工业产业今年的前景保持乐观。

“在我们主要城镇,以合适的价格出售的房产,将吸引合适的买家。此外,在蓬勃发展的电子商务领域,由于物流和仓库需求的增加,预计工业产业市场前景将更加光明。”

百乐园推总值12亿产业

百乐园集团总执行长周胜忠说,国际货币基金(IMF)和国家银行皆对经济前景作出乐观预期,加上2020年的销售记录(尽管面临疫情冲击,百乐园2020年销售额达7亿7000万令吉,比2019年高出11%),该公司有信心实现10亿令吉的销售目标。

他以书面方式回复《南洋商报》提问时说:“我们将在今年推出总值12亿令吉的产业,比2020年高出42%。

“前提是不会有进一步的行动管控措施,这可能会影响我们的新楼盘推介和销售。在及时处理我们的发展项目所需的批准方面,我们也面临一些困难,因为受到各项防疫标准作业程序的影响,一些政府机构仍未全面恢复运作。”

国内拥有最多地库的发展商森那美产业,尽管也为2021财年设下更高的销售目标,但对整体产业市场前景则抱持较谨慎看法。

援助配套低利率 置产最强推动力

除了经济前景好转和疫苗接种,还有哪些正面因素,令发展商纷纷变得更为乐观?

梁海金表示,政府相继推出多个刺激经济与财务援助措施,以及国内低利率环境也料将对各类经济活动提供进一步支撑,这将带动产业等领域。

他举例,国家银行隔夜政策利率去年多次调降后,降低至1.75%水平,让国人如今更有能力拥有房屋。

他说, 此外,政府去年在短期经济复苏计划(PENJANA)下推出的各项产业利好措施,例如重启拥屋计划(HOC)、解除第三份及以上房屋贷款的70%贷款顶限,以及豁免产业盈利税,预料将进一步加强产业市场的复苏力道。

周胜忠表示,短期经济复苏计划、“我们关怀配套”(Kita Prihatin)、2021年财政预算案和大马人民与经济保障援助配套(PERMAI)等政策和经济配套支撑,以及制造业和采矿业产量提高,都有望提振公共与私人消费。

史上最低利率

“当前史上最低的利率,意味着每个月的房贷还款额跟着减低,这是人们购买房屋等高价物品的强大推动力。

“此外,将于今年5月杪结束的拥屋计划提供豁免印花税的优惠,若这项优惠获得延长,将进一步刺激产业领域的买气。”

阿兹米尔说,全国冠病免疫计划展开后,接下来若可达到群体免疫目标,将有助于市场复苏及刺激国人购屋和拥屋的信心。

他指出,尽管去年爆发疫情以来面临程度不一的管控令和各种限制,森那美产业的房产需求保持稳定,这可归功于政府和各监管当局推出的各项奖掖措施,例如HOC、豁免印花税和产业盈利税,以及国行隔夜政策利率保持偏低水平。

他说,上述措施也让森那美产业等公司达成甚至超越2020财年的销售目标。

重点销售新楼盘

发展商今年的销售目标将来自更多的新楼盘,抑或其实是清空更多的“存货”?

周胜忠

百乐园44%低于60万

马星集团和百乐园不约而同的直言,今年较高的销售目标,将来自施工中的项目、新楼盘推介及现有未售出房屋。

周胜忠说,百乐园今年推介的总值12亿令吉各类产业当中,44%是售价低于60万令吉的产业,而销售目标则是10亿令吉(包括新楼盘、现有项目及未售出产业)。截至2020年12月,该公司的未售出产业总额只有1亿1500万令吉。

新发展项目包括坐落在吉隆坡“大使馆区”安邦希流(Ampang Hilir)的20楼服务式公寓The Atrium(将于2021年6月推介,大部分单位售价将约为70万令吉)及莎阿南肯文宁乌达玛(Kemuning Utama)的Arinna共管公寓。后者是一个低密度及拥有智能特点的项目(2021年7月推介,售价约为56万令吉)。

“这两个新楼盘预计将占我们房产销售总额约25%。”

至于现有发展项目,2个综合发展项目即巴生的Berkeley Uptown(2020年12月推介了其中一栋高楼住宅)及槟城峇都加湾的Utropolis,预计合共占房产总销售额的30至40%。

周胜忠说:“按发展总值计,我们2021年在售价低于60万令吉组别中推介的最大发展项目,将是Greenwoods Salak Perdana 连栋住宅(townhouse),售价从38万令吉起跳;以及位于槟州峇都加湾的Sinaran Residences,售价介于43万至63万令吉。”

该公司预期双溪大年的菩提岭(Bukit Banyan)、Sejati Lakeside及Greenwoods Salak Perdana新推出的单位,将对今年的销售目标作出贡献。

其中,菩提岭新推出的双层排屋售价将约为40万令吉。

森那美主销有地房

至于森那美产业,阿兹米尔说,今年销售目标主要将来自新楼盘,其中将以有地房产为主,接着是高楼住宅及工业产业。

“在2021财年,我们新推出的单位当中,半数将是售价介于50万至75万令吉的中等价位房屋,因为我们坚信,这仍是巴生谷和森美兰州地区广受欢迎的房产价位。

“我们现财年将在森州汝来英碧安(Nilai Impian)推介一个永久地契住宅发展项目Dayana,售价49万8888令吉起跳双层排屋已于3月12至14日开放预览,并在短短一个星期内悉数被预订。”

他续称,该公司坐落在雪州莎阿南City of Elmina的工业产业,即发展总值12亿6000万令吉的Elmina商业园首期,将于今年第二季推介。

此外,汝来英碧安XME商业园第二期74单位半独立式厂房的土方工程已展开,预计明年可正式推介。

“薄利多销”市场主轴

“薄利多销”将是今年产业市场的主轴。

兴业投资银行资深产业分析员龙国雯说,产业市场竞争激烈,发展商为求尽快卖出产业,只好降低屋价“薄利多销”。

她说,发展商普遍主打售价40万至50万令吉的可负担房屋,以巴生谷为例,这类价位的可负担房屋,主要是高楼住宅。

“一些主打城镇项目的发展商如森那美产业,也有不少价位介于40万至50万令吉的双层房屋,但大多坐落在是市郊的城镇项目。”

马星集团认同,“薄利多销”是今年产业市场主流。

梁海金强调,为此,马星集团将专注于类似M Aruna及Meridin East,坐落在郊区/市郊的可负担有地房屋;以及类似M Luna和M Adora,坐落在市中心的可负担高楼住宅,因为这两大市场领域的需求令人鼓舞。

他举例,马星集团今年2月宣布将在雪州沙叻丁宜一块占地100英亩的地段,展开预计发展总值约6.56亿令吉的M Senyum发展项目。

根据初步计划,该项目计划发展成一个有地住宅,主要包括建筑面积为18’X 65’平方尺及20’X 70’平方尺的双层排屋。该项目房屋售价估计从39万9000令吉起跳,预计今年下半年推出。

依买者需求量身打造

梁海金说,作为一家以市场为导向的发展商,该集团持续不断的用心聆听市场的反馈,以根据购屋者的实际需求,量身打造本身符合市场需求的业务策略及产品。

“整体而言,凭借我们快速周转和灵活的业务模式,我们能快速适应不断变化的市场状况,同时使我们的业务策略与市场的最新趋势保持一致,这使我们在同行中具有竞争优势。

电邮:

prop@eNanyang.my

地址:

No. 1, Jalan SS 7/2,
47301 Petaling Jaya,
Selangor Darul Ehsan, Malaysia

电话:

+603-7872 6888

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    私隐政策声明

      You agree that Nanyang Press Holdings Berhad and its subsidiaries (“Nanyang Group”) may process, use, disclose and/or retain your personal information in accordance with our Privacy Policy as long as necessary for the fulfillment of the Purposes stated herein.

      In order for us to provide our products and/or services to you in the most efficient and effective manner, we need to collect relevant personal information from you. The personal information collected by us may include, but not limited to, the followings: –

      • Name;
      • Address;
      • Phone Number;
      • Fax Number;
      • Date of Birth;
      • Email Address;
      • Gender;
      • Bank Information;
      • Identity Card Number; or
      • Credit Card Information

      Personal Information that you provide to us will be Processed (as defined in PDPA 2010) for the following purposes: –

      • to process your application and/or request for our products and/or services;
      • to complete transactions with you, manage and verify your membership of our customer loyalty scheme where applicable;
      • to provide you with the products and/or services you have requested or subscribed;
      • to understand and analyse our sales, your needs and preferences;
      • to develop, enhance, market and provide products and services to meet your needs;
      • to conduct marketing activities;
      • to direct market to you;
      • to determine how we can improve our services to you;
      • to process exchanges or product returns;
      • to process payments to you;
      • to enable you to participate in promotions and contests;
      • to investigate and resolve any service issues;
      • to keep in contact with you and better manage any business relationship we have with you;
      • to send you updates on our products, news and events, promotions and rewards, special privileges and initiatives of Nanyang Group, our partners and advertisers;
      • for debt collection purposes;
      • to respond to requests or complaints;
      • for future business opportunities and transactions;
      • for audit, compliance and risk management purposes;
      • to meet legal and regulatory requirements; or
      • for all other purposes incidental and associated with any of the above;
      collectively known as the “Purposes”.<

      Nanyang Group will treat all information we hold about you as private and confidential. In order to provide our products and/or services to you, we may need to disclose your personal information to the following third parties: –

      1. law enforcement agencies;
      2. government agencies;
      3. companies or individuals that act as our agents, contractors, service providers and/or professional advisers;
      4. any financial institution and charge or credit card issuing companies with which you have or propose to have dealings;
      5. our business associates in or outside Malaysia;
      6. to share the information with trusted business partners for the provision of their services
      7. any parties to whom you have given us your express or implied consent to disclose; or
      8. to such other parties as may be permitted under the laws of Malaysia.

      You may contact us at the following contact points should you have any queries regarding this Privacy Policy or you wish to have inaccurate information of you to be corrected: –

      Designation: Data Privacy Officer
      Telephone: 03-7872 6921
      Fax: 03-7872 6994
      Email: pdpa@nanyang.com.my
      Address :1, Jalan SS 7/2, 47301 Petaling Jaya, Selangor

      We will keep this Privacy Policy under regular review and we may amend this Privacy Policy from time to time without prior notice. The updated version shall apply and supersede all previous versions. It is advisable that you check this Privacy Policy on a regular basis.

      This notice was updated: 5th February 2014

      © 南洋商报有限公司版权所有 | Copyright Nanyang Siang Pau Sdn. Bhd.(6164-V)

      电邮:prop@eNanyang.my

      地址: No. 1, Jalan SS 7/2, 47301 Petaling Jaya, Selangor Darul Ehsan, Malaysia

      电话: +603-7872 6888

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        property.eNanyang.my shall not be liable for any loss or damages howsoever arising whether in contract, tort, negligence, strict liability or any other basis, including without limitation any damages, loss or expense, direct, indirect, special, or consequential damage, punitive damages or economic loss arising from or in connection with: (1) any access, use or the inability to access or use this website, or reliance on the materials and/or any information in this web site; (2) any system, server or connection failure, error, omission, interruption, delay in transmission, or computer virus; and (3) any use of or access to any other sites linked to this web site. Any hyperlinks to any other websites are not an endorsement or verification of such web sites and such web sites should only be accessed at the user’s own risks. This exclusion clause shall take effect to the fullest extent permitted by law.

        Links from or to the web sites outside of property.eNanyang.my are meant for convenience only. This web site does not investigate, verify, monitor, or endorse the content, accuracy, opinions expressed and other links (if any) provided by such resources as such linked web sites are owned and operated by third parties and are not under the control of property.eNanyang.my. Therefore, we shall not be responsible and makes no warranties in respect of the contents of those web sites, the third parties named therein or their products and services. Furthermore, the links provided in this web site to other shall not be considered an endorsement or verification or approval of such linked web sites of the contents therein. Linking to any other site is at your sole risk and property.eNanyang.my will not be responsible or liable for any damages in connection with linking. It is advisable for you to read the privacy policy statements any web sites which are linked to this web site.

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        The failure of property.eNanyang.my to exercise or enforce any right or provision of these terms and conditions shall not constitute a waiver of such right or provision. If any part of these terms and conditions is determined to be invalid or unenforceable pursuant to applicable law, then the invalid and unenforceable provision will be deemed superseded by a valid, enforceable provision that most clearly matches the intent of the original provision and the remainder of the other provisions of the terms and conditions shall continue in full force and effect. All rights not expressly granted herein are reserved.

        These terms and conditions are governed by and are to be construed in accordance with the laws of Malaysia. By accessing this web site and/or using the services provided herein by property.eNanyang.my, you hereby agree to submit to the non-exclusive jurisdiction of the Malaysian courts in Kuala Lumpur, Malaysia in all disputes arising out of or relating to the use of this web site.

        私隐政策声明

          You agree that Nanyang Press Holdings Berhad and its subsidiaries (“Nanyang Group”) may process, use, disclose and/or retain your personal information in accordance with our Privacy Policy as long as necessary for the fulfillment of the Purposes stated herein.

          In order for us to provide our products and/or services to you in the most efficient and effective manner, we need to collect relevant personal information from you. The personal information collected by us may include, but not limited to, the followings: –

          • Name;
          • Address;
          • Phone Number;
          • Fax Number;
          • Date of Birth;
          • Email Address;
          • Gender;
          • Bank Information;
          • Identity Card Number; or
          • Credit Card Information

          Personal Information that you provide to us will be Processed (as defined in PDPA 2010) for the following purposes: –

          • to process your application and/or request for our products and/or services;
          • to complete transactions with you, manage and verify your membership of our customer loyalty scheme where applicable;
          • to provide you with the products and/or services you have requested or subscribed;
          • to understand and analyse our sales, your needs and preferences;
          • to develop, enhance, market and provide products and services to meet your needs;
          • to conduct marketing activities;
          • to direct market to you;
          • to determine how we can improve our services to you;
          • to process exchanges or product returns;
          • to process payments to you;
          • to enable you to participate in promotions and contests;
          • to investigate and resolve any service issues;
          • to keep in contact with you and better manage any business relationship we have with you;
          • to send you updates on our products, news and events, promotions and rewards, special privileges and initiatives of Nanyang Group, our partners and advertisers;
          • for debt collection purposes;
          • to respond to requests or complaints;
          • for future business opportunities and transactions;
          • for audit, compliance and risk management purposes;
          • to meet legal and regulatory requirements; or
          • for all other purposes incidental and associated with any of the above;
          collectively known as the “Purposes”.<

          Nanyang Group will treat all information we hold about you as private and confidential. In order to provide our products and/or services to you, we may need to disclose your personal information to the following third parties: –

          1. law enforcement agencies;
          2. government agencies;
          3. companies or individuals that act as our agents, contractors, service providers and/or professional advisers;
          4. any financial institution and charge or credit card issuing companies with which you have or propose to have dealings;
          5. our business associates in or outside Malaysia;
          6. to share the information with trusted business partners for the provision of their services
          7. any parties to whom you have given us your express or implied consent to disclose; or
          8. to such other parties as may be permitted under the laws of Malaysia.

          You may contact us at the following contact points should you have any queries regarding this Privacy Policy or you wish to have inaccurate information of you to be corrected: –

          Designation: Data Privacy Officer
          Telephone: 03-7872 6921
          Fax: 03-7872 6994
          Email: pdpa@nanyang.com.my
          Address :1, Jalan SS 7/2, 47301 Petaling Jaya, Selangor

          We will keep this Privacy Policy under regular review and we may amend this Privacy Policy from time to time without prior notice. The updated version shall apply and supersede all previous versions. It is advisable that you check this Privacy Policy on a regular basis.

          This notice was updated: 5th February 2014

          © 南洋商报有限公司版权所有 | Copyright Nanyang Siang Pau Sdn. Bhd.(6164-V)