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品牌集合 厂房蜕变商业地标

2022年02月14日

【产业大革命 业界大作战】(上篇)

独家报道:黎添华、李治宏

工业单位打造品牌专门店,
摇身蜕变网红打卡地。

许多人都喜欢逛街,但,我们却可能没察觉,一场来自产业界的革命,已悄悄地开始了。

过去,我们喜欢在购物广场闲逛和购买日常用品,如今我们却似乎更喜欢在连锁店铺内消费;以前,我们喜欢在购物广场消费,现在设立在工业单位的品牌店面,似乎更受消费者热捧。而购物广场则一步步转型,以另一种方式融入在我们的日常里……

轻工业单位日益看涨。

《产业大革命,业界大作战》今期和下期,就为您剖析这一层层转变的前因后果,带您窥探出未来的产业轮廓。

沈颂能

或许您也有这样的经验,宜家(IKEA)成了我们假期到访一游的地方。我们不仅可以在那里购物,还能逛街、吃饭,甚至像网红那样打卡。

显然的,类似宜家这样的品牌店面,俨然已从单纯的购物地点,转变成了消费者休闲的好去处。

另一边厢,对业者来说,以工业单位打造的品牌专门店,除了可以是零售门市(Retail Outlet),同时更作为展示厅/陈列室(Showroom)、货仓(Warehouse)、物流(Logistics) 和配送中心(Distribution Centre),为业者带来一站式的服务和便利。

不仅如此,其面积除了更大之外,租金也较购物广场来得便宜。这也是为何,工业单位开始日益被热捧。

大马莱坊(Knight Frank Malaysia)资本市场执行董事沈颂能接受《南洋商报》访问时就指出,未来将会有更多品牌都朝这方面的模式发展。

“多重租客”合乎成本效益

除了类似宜家的店面模式将越来越多外,沈颂能也透露,目前中国、台湾、日本等区域也出现“多重租客”(Multiple Tenants)的运作模式,即多个品牌合租一栋大型工业单位,然后再以类似“宜家”的方式运作。

如此一来,各大品牌的产品可以共用同一个货仓和物流中心,也更合乎成本效益。

“这些工业单位可以是3至4层楼设计,然后里头为专为各品牌打造的展示厅、零售处、货仓、充足的停车位,甚至内设食堂及图书馆。”

他进一步表示,各大品牌产品可以是不同类型,却又相互辅助的。例如,一个卖健身器材、一个这是运动服饰及用品品牌,另一个则可以是健康食品品牌。这不仅能为彼此的顾客带来附加价值,进而相互带动业绩。

此外,一些相同品牌也能结集在同一工业单位内。他举例,以运动健身为例,各大品牌集中在在一工业单位后,里头还能打造室内球场、健身区、饮食中心、健康咨询等,让运动与健身爱好者都能获得一站式,且更多样化的体验。

另外,目前一些轻工业单位也被租来充当“云端厨房”(Cloud Kitchen),以及专为线上购物顾客配货的货仓——“幕后店”(Dark Store)。

潘瑞莲

购物商场与时并进

尽管购物广场或店铺的零售门市因此受到冲击,但广场经营者绝不会坐以待毙。这也是为何,我们开始发现,购物广场已在我们不知不觉中,悄悄地转型成了我们生活最密不可分的一部分。

首先,当越来越多的零售业者开始迁出购物广场之际,越来越多的餐饮品牌却陆续迁入里头。过去几年,我们更也已经习惯了将购物广场变成我们运动、休闲、娱乐、甚至是美容、美甲、美发的去处。

其次,由于拥有较多的停车位,以及各类设施齐全,应有尽有,一些单位更成了部分企业的办公室。

马来西亚购物中心协会第一副会长潘瑞莲就表示,经过过去数十年来的演变,时至今日,购物商场早已不仅是消费者购物的好去处,它也同时提供休闲与娱乐、饮食及各类服务等,让消费者到购物商场时可以一次过做许多事情。

“今天的购物商场是一个社区中心,吸引社区内的所有人,不仅是为了购物,而且是附近所有商业与休闲活动,甚至包括教育、医疗服务、交通等的一个中心点。”

商场内“解决”一日三餐

就因为这样,打工族每天的午餐和晚餐,甚至一日三餐都可以在购物广场内“解决”,更可同时在购物中心内一次过完成健身、美容、美发、唱歌、看戏等活动。

潘瑞莲直言,购物商场一直与时并进,将继续根据当前的购物趋势作出应变。

她说,购物中心也是许多包括办公室、酒店、住宅、会议中心等在内的大型综合发展项目中,不可或缺的一部分,而若和单独的零售店铺相比,这些设施都会吸引更多的人潮,进而带动商场的人流量。

“与此同时,我们也发现,由于购物商场提供各类设施和支援服务,例如停车场便利、市场行销支援、安全行动指南与支援,也提供稳定的客流量、游客聚集点和其他许多可以更迅速拓展业务的合作机会,有越来越多的零售商从购物商场外的商店,搬迁到购物商场营业。”

购物广场目前多以“现场体验”来吸引人潮。

快闪店成新时尚

潘瑞莲强调,零售品牌如果要在工业单位取得成功,它必须是本身零售市场的“品牌领导者”,否则将无法吸引购物者。

这是因为不同零售领域的零售商,有着许多不同的零售模式,取决于其所提供和售卖的产品或服务而定。

“在大马,大部分的零售商都是中小型企业,它们仍需要一起在购物商场内营运的协同作用。事实上,如果在工业单位内营运的零售商店,发展成为集各类商品于一炉的“中心”,那么它们本身最终也将演变成一个购物中心。”

此外,快闪式商店确实也成为其中一股新时尚,因为购物商场和零售租户们都尝试推陈出新,推出更多新的商品和行销方式。而这股趋势将会持续,因为有许多新的零售商尝试进入市场,而疫情导致市场信心疲弱下,购物商场业主和零售租户们可能,都无法对长期租约作出承诺。

不难发现,当品牌迁入工业单位呈献更精专的一站式服务后,广场则以体验式模式,继续走向更多元,且全面贴近生活各个层面的发展方向,彼此各自精彩,却也不抢对方的客源。

陈胜贤

幼儿园托儿所迁商区

除了购物广场和轻工业单位开始出现微妙的转变外,过去基于要惠及家长的缘故而多设立在住宅区的幼儿园、托儿所、补习班、安亲班,都开始慢慢迁往商店。

大马私立教育企业家公会秘书陈胜贤就表示,类似的情况是因为住宅单位的限制太多、申请要求严苛,如需要获得邻居同意经营、更新执照时也得获得邻居同意。

再来,越来越多的围篱设计的单位也对业者带来不便,因此业者才开始前往商业单位。这除了方便业者经营外,更也为父母们带来许多好处。比如,在接送孩子后,能在商业店面处办理生活琐碎事物,又或直接在那用餐。

也因如此,不少发展商在推出城镇项目时,都会考虑打造商业单位,而这些单位中又会先与幼儿园、托儿所、补习班、安亲班等业者进行沟通,好打造符合业者需求的设计。

据悉,由于涉及幼儿,因此相关单位在建筑及装潢设计上,必须得有更严格的卫生与安全要求,如,靠近逃生梯,楼层不能太高、走廊尺寸得更宽等。

有趣的是,花园住宅不见郎朗读书声后,其他生意却又涌入进来。这些业者计有美发美容、餐饮、连锁杂货品牌等。

以槟岛西南区的新港为例,面向大路的住宅单位,如今已变成了咖啡厅、海鲜馆、修车厂、冷冻海鲜火锅专卖店,尽管规格不大,但却反映出业者的另一种策略。

除了迎来更多早前鲜少涌入的新领域业者外,商业单位的新篇章还能再超乎我们的想象。有别于过去看到的普通商店、陈列室(Showroom)或旗舰商店(Flagship Store),如今零售业者也会随着各自的产品、服务和销售模式,作出另一种程度的空间调整,如有的将零售店面转成特定用途商店(Feature Store),有的成为快闪式商店(Pop up Store)。

幼教业者开始迁移花园住宅。

酒店改成学生宿舍

从工业单位与商业单位的关系大互转,以及住宅单位和商业单位的互动来看,不难察觉,产业界开始出现了一种大逆转,严格来说更像是一场产业界的革命。

有趣的是,这场革命也延伸到其他产业领域,如酒店。

据本报探悉,国内不少酒店早前因疫情倒闭后,如今多被收购改成其他用途,如,学生宿舍、坐月中心,有的甚至转型成了办公室,或共享空间。

这种转型不仅能“救济”酒店业者,同时也惠及投资者。首先,酒店单位的基本房型格局相当适合打造学生宿舍、员工住宿、坐月中心、病老院等,因此投资者无需再耗资进行装修。

其次,其设施如大厅、健身室、餐饮,甚至是清理服务等,也都方便业者的经营。

另外,一些酒店也开始以分包方式,转售予不同的投资者,让各自业者投资经营。其中,在槟城丹绒武雅就有3星级酒店转租予3位投资者,分别用来经营民宿、共享空间、学生宿舍。

此外,靠近新关仔角一带的服务式公寓,也因为疫情经营不下去,最后转售予多个单位分包经营。

显然的,各别产业已经开始随着时局的演变,而做出了相应的转型,好得以继续经营下去。但发生在产业界的革命其实也在左右着社会的经济活动,以及我们的日常生活,因此业者不能不洞悉这里头的运作与背景,好从中调适出一个新的经营模式,而民众更了解自己生活的转变,其实正与这些运作息息相关。

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    The following terms and conditions apply to your access and the use of this Web Site and the Services provided herein by Nanyang Siang Pau Sdn Bhd. (hereinafter referred to as “eNanyang.my” and “property.eNanyang.my”). By accessing any page of this Web Site and/or using the services, you agree to be bound by these terms and conditions without limitation or qualification. If you do not accept these terms and conditions, please immediately discontinue access to this Web Site and/or use of the services.

    The information, products and services described or offered on this web site are not intended for distribution to, or use by, any person or entity in any jurisdiction or country where such distribution or use would be contrary to law or regulation or which would subject eNanyang.my or its subsidiaries or affiliates to any registration requirements within such jurisdiction or country. The materials, information (including opinions, commentary and recommendations) and functions provided in this web site shall not under any circumstances be considered or construed as an offer or solicitation to sell, buy, give, take, issue, allot or transfer, or as giving of any advice in respect of shares, stocks, bonds, notes, interests, unit trusts, mutual funds or other securities, investments, loans, advances, credits or deposits in any jurisdiction.

    Although this site may contain or provide access or links to information, opinions or recommendations on products and services of property.eNanyang.my or other parties, does not represent that such products or services, opinions or recommendation are suitable for you. All transactions are done at your sole risk and responsibility and in reliance only upon your own judgment and you will make your own independent evaluation of the suitability of the recommendations, products and services obtained, offered or accessed through this web site. Further you should seek professional advice at all times and obtain independent verification of the materials and information provided herein prior to making any investment, business or commercial decision based on any such materials or information. This site shall have no responsibility or liability to you in respect of any opinions or recommendations expressed by it or any other parties on this site. None of this information, opinions or recommendations contained in this site constitutes solicitations or offers by property.eNanyang.my to sell/buy any products or services, provide any investments or financial advice or an invitation to enter into any legally binding contract or arrangement with you. Your eligibility for any particular products or services is subject to the final determination and acceptance by the Companies.

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    Unless otherwise indicated, Malaysian copyright law and international treaties protect all editorial content, graphics, video and soundbites on this site. No part or parts hereof may be reproduced, reused, distributed, adapted, modified, republished, displayed, broadcast, framed, copied or transmitted in any manner or by any means or stored in an information retrieval system without the express permission of property.eNanyang.my who reserve all rights. You also may not without our express prior written content, insert a link to this web site on any other web site, frame or “mirror” any material contained on this web site on any other server. Permission to use Nanyang Siang Pau Sdn Bhd (eNanyang.my and property.eNanyang.my) proprietary content is only granted on a case-by-case basis. Please direct your enquiries to prop@eNanyang.my. The material from this web site is only available for off line informational and non-commercial uses. For such use the content and/or graphics must not be modified in any way. All copyright and other notices on any copy are retained. You may not copy or adapt the HTML code that property.eNanyang.my create to display pages. This also is covered by Nanyang Siang Pau Sdn Bhd copyright. The “look” and “feel” of this web site and its subsites also are trademarks of eNanyang.my. This includes the site colour scheme, button shapes, layout, and all other graphical elements. Any such unauthorised reproduction, retransmission or other copying or modification of any of the contents of property.eNanyang.my web site may be in breach of statutory or common law rights which could be the subject of legal action. property.eNanyang.my disclaims all liability which may arise from any unauthorised reproduction or use of this web site.

    All trademarks, service marks and logos displayed in this web site are the property of property.eNanyang.my and/or their respective third-party proprietors as identified in the web site. Unless the prior written consent of property.eNanyang.my or the relevant third-party proprietor of any trademarks, service marks or logos appearing on the web site has been obtained, no license or right is granted to any party accessing this web site to use, download, reproduce, copy or modify such trademarks, service marks or logos. Similarly, unless the prior written consent of property.eNanyang.my or the relevant proprietor has been obtained, no such trade mark, service mark or logo may be used as a link or to mark any link to the property.eNanyang.my web site or any other site. Just as property.eNanyang.my requires users to respect our copyrights, and those of our affiliates and partners, we respect the copyrights of others. If you believe in good faith that your copyrighted work has been reproduced on our site without authorisation in a way that constitutes copyright infringement, you may notify our designated copyright agent either by mail to Nanyang Siang Pau Sdn Bhd, No. 1, Jalan SS 7/2, 47301 Petaling Jaya, Selangor, Malaysia or by email to prop@eNanyang.my.

    This site is available “as is” and “as available” basis. We do not warrant that this service will be uninterrupted or error-free. There may be delays, omissions, interruptions and inaccuracies in the news, information or other materials available through this web site. We are not responsible for the availability or content of other services that may be linked to this web site. We do not make any warranties, express or implied, including without limitation, those of merchant quality and fitness for a particular purpose, with respect to this web site or any information or services that are available or advertised or sold through this web site. We do not make any representations, nor do we endorse the accuracy, completeness, timeliness or reliability of any advice, opinion, statement or other material or database displayed, uploaded or distributed in this web site or available through links in this web site. We reserve the right to correct any errors or omissions in this web site. Although we intend to take reasonable steps to prevent the introduction of viruses, worms, “Trojan horses” or other destructive materials to this web site, we do not guarantee or warrant that the materials that may be downloaded from this web site do not contain such destructive features. We are not liable for any damages or harm attributable to such features. If you rely on this information and any materials available through this web site, you do so solely at your own risk. Without derogation of the above and/or terms and conditions of the applicable agreements governing all the information and services of the web site, reasonable measures shall be taken by property.eNanyang.my to ensure the accuracy and validity of all information relating to transactions of products and services of related web site.

    property.eNanyang.my shall not be liable for any loss or damages howsoever arising whether in contract, tort, negligence, strict liability or any other basis, including without limitation any damages, loss or expense, direct, indirect, special, or consequential damage, punitive damages or economic loss arising from or in connection with: (1) any access, use or the inability to access or use this website, or reliance on the materials and/or any information in this web site; (2) any system, server or connection failure, error, omission, interruption, delay in transmission, or computer virus; and (3) any use of or access to any other sites linked to this web site. Any hyperlinks to any other websites are not an endorsement or verification of such web sites and such web sites should only be accessed at the user’s own risks. This exclusion clause shall take effect to the fullest extent permitted by law.

    Links from or to the web sites outside of property.eNanyang.my are meant for convenience only. This web site does not investigate, verify, monitor, or endorse the content, accuracy, opinions expressed and other links (if any) provided by such resources as such linked web sites are owned and operated by third parties and are not under the control of property.eNanyang.my. Therefore, we shall not be responsible and makes no warranties in respect of the contents of those web sites, the third parties named therein or their products and services. Furthermore, the links provided in this web site to other shall not be considered an endorsement or verification or approval of such linked web sites of the contents therein. Linking to any other site is at your sole risk and property.eNanyang.my will not be responsible or liable for any damages in connection with linking. It is advisable for you to read the privacy policy statements any web sites which are linked to this web site.

    You will on demand indemnify and keep indemnified property.eNanyang.my from all liabilities, claims, losses and expenses, including any legal fees that may be incurred by property.eNanyang.my in connection with or arising from (1) your use or misuse of this web site and the services provided herein, or (2) your breach of these terms and conditions howsoever occasioned, or (3) any intellectual property right or proprietary right infringement claim made by a third party against property.eNanyang.my in connection with your use of this web site.


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    The failure of property.eNanyang.my to exercise or enforce any right or provision of these terms and conditions shall not constitute a waiver of such right or provision. If any part of these terms and conditions is determined to be invalid or unenforceable pursuant to applicable law, then the invalid and unenforceable provision will be deemed superseded by a valid, enforceable provision that most clearly matches the intent of the original provision and the remainder of the other provisions of the terms and conditions shall continue in full force and effect. All rights not expressly granted herein are reserved.

    These terms and conditions are governed by and are to be construed in accordance with the laws of Malaysia. By accessing this web site and/or using the services provided herein by property.eNanyang.my, you hereby agree to submit to the non-exclusive jurisdiction of the Malaysian courts in Kuala Lumpur, Malaysia in all disputes arising out of or relating to the use of this web site.

    私隐政策声明

      You agree that Nanyang Press Holdings Berhad and its subsidiaries (“Nanyang Group”) may process, use, disclose and/or retain your personal information in accordance with our Privacy Policy as long as necessary for the fulfillment of the Purposes stated herein.

      In order for us to provide our products and/or services to you in the most efficient and effective manner, we need to collect relevant personal information from you. The personal information collected by us may include, but not limited to, the followings: –

      • Name;
      • Address;
      • Phone Number;
      • Fax Number;
      • Date of Birth;
      • Email Address;
      • Gender;
      • Bank Information;
      • Identity Card Number; or
      • Credit Card Information

      Personal Information that you provide to us will be Processed (as defined in PDPA 2010) for the following purposes: –

      • to process your application and/or request for our products and/or services;
      • to complete transactions with you, manage and verify your membership of our customer loyalty scheme where applicable;
      • to provide you with the products and/or services you have requested or subscribed;
      • to understand and analyse our sales, your needs and preferences;
      • to develop, enhance, market and provide products and services to meet your needs;
      • to conduct marketing activities;
      • to direct market to you;
      • to determine how we can improve our services to you;
      • to process exchanges or product returns;
      • to process payments to you;
      • to enable you to participate in promotions and contests;
      • to investigate and resolve any service issues;
      • to keep in contact with you and better manage any business relationship we have with you;
      • to send you updates on our products, news and events, promotions and rewards, special privileges and initiatives of Nanyang Group, our partners and advertisers;
      • for debt collection purposes;
      • to respond to requests or complaints;
      • for future business opportunities and transactions;
      • for audit, compliance and risk management purposes;
      • to meet legal and regulatory requirements; or
      • for all other purposes incidental and associated with any of the above;
      collectively known as the “Purposes”.<

      Nanyang Group will treat all information we hold about you as private and confidential. In order to provide our products and/or services to you, we may need to disclose your personal information to the following third parties: –

      1. law enforcement agencies;
      2. government agencies;
      3. companies or individuals that act as our agents, contractors, service providers and/or professional advisers;
      4. any financial institution and charge or credit card issuing companies with which you have or propose to have dealings;
      5. our business associates in or outside Malaysia;
      6. to share the information with trusted business partners for the provision of their services
      7. any parties to whom you have given us your express or implied consent to disclose; or
      8. to such other parties as may be permitted under the laws of Malaysia.

      You may contact us at the following contact points should you have any queries regarding this Privacy Policy or you wish to have inaccurate information of you to be corrected: –

      Designation: Data Privacy Officer
      Telephone: 03-7872 6921
      Fax: 03-7872 6994
      Email: pdpa@nanyang.com.my
      Address :1, Jalan SS 7/2, 47301 Petaling Jaya, Selangor

      We will keep this Privacy Policy under regular review and we may amend this Privacy Policy from time to time without prior notice. The updated version shall apply and supersede all previous versions. It is advisable that you check this Privacy Policy on a regular basis.

      This notice was updated: 5th February 2014

      © 南洋商报有限公司版权所有 | Copyright Nanyang Siang Pau Sdn. Bhd.(6164-V)

      电邮:prop@eNanyang.my

      地址: No. 1, Jalan SS 7/2, 47301 Petaling Jaya, Selangor Darul Ehsan, Malaysia

      电话: +603-7872 6888

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        The following terms and conditions apply to your access and the use of this Web Site and the Services provided herein by Nanyang Siang Pau Sdn Bhd. (hereinafter referred to as “eNanyang.my” and “property.eNanyang.my”). By accessing any page of this Web Site and/or using the services, you agree to be bound by these terms and conditions without limitation or qualification. If you do not accept these terms and conditions, please immediately discontinue access to this Web Site and/or use of the services.

        The information, products and services described or offered on this web site are not intended for distribution to, or use by, any person or entity in any jurisdiction or country where such distribution or use would be contrary to law or regulation or which would subject eNanyang.my or its subsidiaries or affiliates to any registration requirements within such jurisdiction or country. The materials, information (including opinions, commentary and recommendations) and functions provided in this web site shall not under any circumstances be considered or construed as an offer or solicitation to sell, buy, give, take, issue, allot or transfer, or as giving of any advice in respect of shares, stocks, bonds, notes, interests, unit trusts, mutual funds or other securities, investments, loans, advances, credits or deposits in any jurisdiction.

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        property.eNanyang.my shall not be liable for any loss or damages howsoever arising whether in contract, tort, negligence, strict liability or any other basis, including without limitation any damages, loss or expense, direct, indirect, special, or consequential damage, punitive damages or economic loss arising from or in connection with: (1) any access, use or the inability to access or use this website, or reliance on the materials and/or any information in this web site; (2) any system, server or connection failure, error, omission, interruption, delay in transmission, or computer virus; and (3) any use of or access to any other sites linked to this web site. Any hyperlinks to any other websites are not an endorsement or verification of such web sites and such web sites should only be accessed at the user’s own risks. This exclusion clause shall take effect to the fullest extent permitted by law.

        Links from or to the web sites outside of property.eNanyang.my are meant for convenience only. This web site does not investigate, verify, monitor, or endorse the content, accuracy, opinions expressed and other links (if any) provided by such resources as such linked web sites are owned and operated by third parties and are not under the control of property.eNanyang.my. Therefore, we shall not be responsible and makes no warranties in respect of the contents of those web sites, the third parties named therein or their products and services. Furthermore, the links provided in this web site to other shall not be considered an endorsement or verification or approval of such linked web sites of the contents therein. Linking to any other site is at your sole risk and property.eNanyang.my will not be responsible or liable for any damages in connection with linking. It is advisable for you to read the privacy policy statements any web sites which are linked to this web site.

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        property.eNanyang.my reserves the right to terminate and/or suspend your access and/or your use of this web site at any time, for any reason. In particular, and without limitation, we may terminate and/or suspend your access should you violate any of these terms and conditions, or violate the rights of property.eNanyang.my of any other user or any third party.

        The failure of property.eNanyang.my to exercise or enforce any right or provision of these terms and conditions shall not constitute a waiver of such right or provision. If any part of these terms and conditions is determined to be invalid or unenforceable pursuant to applicable law, then the invalid and unenforceable provision will be deemed superseded by a valid, enforceable provision that most clearly matches the intent of the original provision and the remainder of the other provisions of the terms and conditions shall continue in full force and effect. All rights not expressly granted herein are reserved.

        These terms and conditions are governed by and are to be construed in accordance with the laws of Malaysia. By accessing this web site and/or using the services provided herein by property.eNanyang.my, you hereby agree to submit to the non-exclusive jurisdiction of the Malaysian courts in Kuala Lumpur, Malaysia in all disputes arising out of or relating to the use of this web site.

        私隐政策声明

          You agree that Nanyang Press Holdings Berhad and its subsidiaries (“Nanyang Group”) may process, use, disclose and/or retain your personal information in accordance with our Privacy Policy as long as necessary for the fulfillment of the Purposes stated herein.

          In order for us to provide our products and/or services to you in the most efficient and effective manner, we need to collect relevant personal information from you. The personal information collected by us may include, but not limited to, the followings: –

          • Name;
          • Address;
          • Phone Number;
          • Fax Number;
          • Date of Birth;
          • Email Address;
          • Gender;
          • Bank Information;
          • Identity Card Number; or
          • Credit Card Information

          Personal Information that you provide to us will be Processed (as defined in PDPA 2010) for the following purposes: –

          • to process your application and/or request for our products and/or services;
          • to complete transactions with you, manage and verify your membership of our customer loyalty scheme where applicable;
          • to provide you with the products and/or services you have requested or subscribed;
          • to understand and analyse our sales, your needs and preferences;
          • to develop, enhance, market and provide products and services to meet your needs;
          • to conduct marketing activities;
          • to direct market to you;
          • to determine how we can improve our services to you;
          • to process exchanges or product returns;
          • to process payments to you;
          • to enable you to participate in promotions and contests;
          • to investigate and resolve any service issues;
          • to keep in contact with you and better manage any business relationship we have with you;
          • to send you updates on our products, news and events, promotions and rewards, special privileges and initiatives of Nanyang Group, our partners and advertisers;
          • for debt collection purposes;
          • to respond to requests or complaints;
          • for future business opportunities and transactions;
          • for audit, compliance and risk management purposes;
          • to meet legal and regulatory requirements; or
          • for all other purposes incidental and associated with any of the above;
          collectively known as the “Purposes”.<

          Nanyang Group will treat all information we hold about you as private and confidential. In order to provide our products and/or services to you, we may need to disclose your personal information to the following third parties: –

          1. law enforcement agencies;
          2. government agencies;
          3. companies or individuals that act as our agents, contractors, service providers and/or professional advisers;
          4. any financial institution and charge or credit card issuing companies with which you have or propose to have dealings;
          5. our business associates in or outside Malaysia;
          6. to share the information with trusted business partners for the provision of their services
          7. any parties to whom you have given us your express or implied consent to disclose; or
          8. to such other parties as may be permitted under the laws of Malaysia.

          You may contact us at the following contact points should you have any queries regarding this Privacy Policy or you wish to have inaccurate information of you to be corrected: –

          Designation: Data Privacy Officer
          Telephone: 03-7872 6921
          Fax: 03-7872 6994
          Email: pdpa@nanyang.com.my
          Address :1, Jalan SS 7/2, 47301 Petaling Jaya, Selangor

          We will keep this Privacy Policy under regular review and we may amend this Privacy Policy from time to time without prior notice. The updated version shall apply and supersede all previous versions. It is advisable that you check this Privacy Policy on a regular basis.

          This notice was updated: 5th February 2014

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